in-conversation with ...

The human microbiome is inherited from mother to baby at birth

 And is the genetic material of all the microbes - bacteria, fungi, and viruses - that live on and inside the human body. 

 It helps digest our food, regulate our immune system, protect against other bacteria that cause disease, and produce vitamins.

 Is it correct that the microbiome beauty movement has been marketed as a ‘product category’ or would it be more accurate to market it as a ‘formula requirement ‘

Tune in and listen to this month’s panel,

Dr. Grace Park VP of R&D at HelloBiome

Dr. Jeanne-Mari Retief: Human Rights Consultant & author of FIGGI Lifestyle Blog 

Dr. Geoff Briggs Technical Scout (Beauty Incubator) at no7 Beauty Company

To find out how to FuTure Proof: Wellness in Beauty

A recent McKinsey report estimated the global wellness market to be US$1.5 trillion, with an annual growth rate somewhere between 5 -10 percent.

And while the concept of wellness in beauty is not new, the category is becoming increasingly crowded. 

Indeed, this week alone Stella MacCartney & Kate Moss launched brands.

And with that in mind what will be the winning strategies needed for companies to thrive in this space in the future? 

Tune in and listen to this month’s panel, 

 Mallory Huron  Beauty & Wellness Strategist at Fashion Snoops 

 Harald van der Hoeven  Director of Product Design & Development at CLR

 Jayn Sterland, Managing Director at Weleda UK 

 To find out how to FuTure Proof: Wellness in Beauty 

At its core Veganism is a way of living in which people exclude, as much as possible, all forms of animal exploitation and cruelty.

For the beauty industry Vegan/Veganism has become a product category

That has in recent years been position alongside but not separates from

‘Organic Beauty’ ‘Clean Beauty’ “Natural Beauty’ ‘Bio-based Beauty’ ’ Plant-Based Beauty’ “Sustainable beauty’

In this ever-so confusing ‘marketing mashup’ how will Vegan Beauty maintain its niche and preserve it’s ethical, health and environmental creational in the future?

This month’s panel

Anna Barker Head of Responsibility Business at The Fairtrade Foundation 

Katie Nguyen Technical Sales at Inolex 

Anna Brightman  Co-Founder at UpCircle Beauty 

Discuss how to FuTure Proof: Vegan Beauty

A 2022 McKinsey report on the beauty market suggests that ‘creating a path to a more equitable beauty market represents a US$2.6 billion opportunity, and the road forward—while perhaps not easy—is clear’
 
However, If the cosmetics industry implements the category growth strategies of the past, will it not produce the same 'overconsumption' result as the present? Or could there be a third more viable and successful route? 

This month’s panel

Charlotte Bunyan Chief Strategy Officer at CULT LDN

Mimi Ghosh Technology & Disruptive Commerce Banker at JPMorgan

Megan Rein Co-Founder & CBO SIIA Cosmetics

Discuss how to FuTure Proof: Diversity in Beauty

Merriam-Webster dictionary defines for the word ‘clean’ as:

1. Free from dirt or pollution
2. Unadulterated, pure
3. Free from moral corruption or sinister connections of any kind
4. Ceremonially or spiritually pure
5. Thorough, complete
6. Relatively free from error or blemish
7. Characterized by clarity and precision
8. Empty
9. Habitually neat

As the ‘clean beauty’ category pivots from niche to mass production, marketing, retailing and consumption how can the cosmetics industry uphold the definition whilst also navigating the current shocks and stresses to the global economy.

This month’s panel of experts:

Lisa Gandolfi Vice President Marketing at Inolex

Bart Bleijerveld COO & Co-Founder of Better Future Factory 

Mallory Huron  Beauty & Wellness Strategist at Fashion Snoops 

Discuss how to FuTure Proof - Clean Beauty

24 months after the first global lockdown

How is the Professional Beauty category …

capitalising on digital technologies

whilst balancing sustainability issues

and competing with the new kid on the block ‘Personalisation ‘?

... metamorphosing into a sector fit for the 21^st Century consumer?

Miranda Mathews  Managing Director UK & IE at Treatwell 

Sharon Nykaza General Manager at OWAY United States

 Oded Harth CEO at MDalgorithms

Discuss how to FuTure Proof: Professional Beauty 

The CBD Beauty category is still in its infancy

Without the research to back it up its ‘active ingredient' benefits within products is still doubted

It’s ‘extraction methodology' still mistrusted

And 'capital investment' is long-term

So how will this ‘fledgling category' survive and thrive the ‘shocks and stresses’ of the new business environment?

This month’s panel of experts ...

Anna Simon Strategy and Innovation Director  at OTO

Matt McNeill  Co-Founder at KLORIS 

Anna Chokina CEO at Cellular Goods 

Discuss how to FuTure Proof: CBD Beauty 

Is investing in ‘digital’ products, people, and services the best way to future-proof the beauty industry?

Or indeed should the industry focus be on ‘sustainable’ products, people, and services?

How can companies navigate the new beauty landscape whilst also dealing with the effects of global shocks and stresses to the current business climate?

This month’s panel

Mimi Ghosh   - Technology & Disruptive Commerce Banker at JP Morgan 

Chaz Giles – Founder at Revea

Mallory Huron - Beauty & Wellness Strategist at Fashion Snoops 

Discuss how to FuTure Proof: Beauty Retail

If the concept of future-proofing is the process of anticipating the future and developing methods of minimizing the effects of shocks and stresses of future events

How can the cosmetics industry plan ahead?

What trends do we follow and who should lead them?

What tools are needed and where do we find them?

What standards are required and who should set them?

This month’s panel

Arnita Wofford Global Director of Marketing for Beauty & Personal Care at Univar Solutions 

Samantha Kidjo Founder ICI Care 

Kailey Bradt Founder at Susteau

Discuss how to FuTure Proof: Hair Care

And just like that it’s 2022!

What will this year have in-store for the global cosmetics industry?

As corporations move away from shareholder capitalism towards stakeholder capitalism

How can the beauty economy future-proof itself?

What are the tools needed and where do we find them?

What are the investments needed and how do we access them?

What standards are needed and how do we measure them?

What social, cultural, political trends, will manifest in 2022 that will help define the new industry road map?

This month’s panel

And just like that it’s 2022!

What will this year have instore for the global cosmetics industry?

As corporations move away from shareholder capitalism towards stakeholder capitalism.

How can the beauty economy future-proof itself?

What are the tools needed and where do we find them?

What are the investments needed and how do we access them? What standards are needed and how do we measure them?

What social, cultural, political trends, will manifest in 2022 that will help define the new industry road map?

This month’s panel

Claire Chang Founding Partner at igniteXL Ventures

Amarjit Sahota  Founder & President at Ecovia Intelligence

preDICT 2022