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ReThink: Color Cosmetics

Is 2021 the year the industry address the broken color cosmetics business model?

How do we fix?

Questionable ingredients sourcing,

Overproduction of un-recyclable packaging,

Homogenous products,

Marketing the Marketing,

Retails Renaissance,

The post-pandemic consumer

And still be able to meet the beauty needs of woman today?

This month’s panel

Gillian Gorman, CEO at Kjaer Weis

Ross Beagrie, Commercial Director at DCYPHER

Mallory Huron, Strategist, Beauty & Wellness at Fashion Snoops 

 Discuss how to ReThink: Color Cosmetics 

ReThink: Microbiome Beauty - Sponsored by CLR

12 months ago, who would have predicted that the next celebrity exposé would be ‘germ confessions’

Take Stella McCartney, Brad Pitt & Mila Kunis as just a few examples out there in social media land.

Indeed, some industry experts believe that exposing oneself to extra dirt and germs can strengthen, not harm the individual’s overall health and wellbeing.

This month’s panel of germ experts.

Harlald van der Hoeven Director Product Design and Development at CLR 

Dr Elsa Jungman Founder & CEO at Dr. Elsa Jungman 

Dr Marie Drago Founder at Gallinee 

Dr Geoff Briggs Technology Scout (skincare Innovation) at No7 Beauty Company 

Discuss how to ReThink: Microbiome Beauty

ReThink: Vegan Beauty - Sponsored by INOLEX

Vegan beauty has a clear definition – No animal ingredients included within the product formula.  

The category dismissed by the big players within the industry for many years.

But championed throughout the ‘The Teens’ by the ‘FOMO’ Instagram obsessed Millennials.

Has now become the standard requirement across cosmetics and personal care products for a Gen Z purchase.

As the category begins to scale how can/will it maintain its integrative?

This month’s panel;

Audrey Wesson Marketing Associate at INOLEX 

Ericka Durgahee  Marketing Manager at The Vegan Society

Jo Chidley Co-Founder at Beauty Kitchen

Discuss how to ReThink: Vegan Beauty 

ReThink: Beauty Retail

Does the misquoted 1990’s business mantra ‘if you build it, they will come’ have agency for the global beauty retailing industry in 2021?

Or in fact, is beauty retailing ‘the elephant in the room’?

What learnings have the key global players taken from ‘2020’s COVID Shock Year’ and transformed into new business models?

Which companies are playing digital catchup?

Which companies are doing it well?

Which companies will survive to 2022 and beyond?

This month’s panel:

Mallory Huron Strategist, Beauty & Wellness at Fashion Snoops 

Wendy Chen – Digital Marketing Manager at ChoZan, China Marketing Circle & Alarice International

Antoinette van den Berg – Founder & Creative Director at RE LOVE Foundation & The Lady in Blu futures agency

Discuss How to ReThink: Beauty Retail 

ReThink: Diversity in Beauty

In 2021 the business case for gender equality, diversity, and inclusion is strong and growing stronger.

Indeed, political activism has become the new business currency!

Especially in the beauty space where many brands have ditched gendered marketing and opted for more inclusive messaging.

But what about the actual product?

Let’s face it everyone has skin!

Is defining product, product category & brand as feminine or masculine still relevant in the 21^st Century?

And how is the beauty industry ‘reimagining gender?’

This month’s panel:

Mallory Huron, Strategist, Beauty & Wellness at Fashion Snoops 

Lillian Tung,  Co-Founder and CMO at Fur 

Jennifer Norman, founder at Humanist Beauty & The Human Beauty Movement

Discuss How to ReThink: Diversity in Beauty?

Decline of retail and the rise of the new beauty entrepreneur: A Mini-Series (Episode 3)

Consumer behavior has shifted dramatically over the course of the COVID-19 pandemic. Brand switching, online shopping, and experimentation with new digital shopping methods have become the new-norm. 

This month’s panel:

Angela Cretu, CEO at Avon

Fernanda Scozzafave Executive Director, Marketing Intelligence and Analytics at Avon

Katherine Theobald Managing Director at Accenture Interactive

Irina Barbalova Global Lead Health and Beauty at Euromonitor International

Discuss how the industry is responding to the ongoing evolution of retail

Diversity Beyond Numbers – A Mini-Series (Episode 3)

Across the media landscape, LGBTQ inclusion is expanding every day, but not in advertising.

A 2020 report by the Geena Davis Institute on Gender in Media found only 1.8% of characters in ads from the annual Cannes Lions festival were LGBTQ. And research conducted in 2021 with 200 senior marketing and advertising professionals found executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic

Find out more in the third episode of P&G Beauty’s mini-series in which we discuss the power, and responsibility, of brands to create change and acceptance.

This month’s panel: 

• Sarah Kate Ellis, President and CEO, GLAAD
• Brent Miller, Senior Director, Global LGBTQ+ Equality; Creative Content and Partnerships, P&G
• Layal Ammar, VP Hair Care Portfolio Europe, P&G

 

Discuss: Diversity beyond numbers - insights and cultural drivers that can help brands champion LGBTQ+ inclusion, advocacy, and visibility.

Learn more about The Visibility Project and CLICK HERE to download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers

ReThink: Clean Beauty - Sponsored by Lubrizol Life Science

Will 2021 be the year that the indie pioneered ‘Clean Beauty movement’ grows-up?

Covid has undoubtedly propelled 'Wellness' to the top of consumer minds.

An industry that is now worth US$1.5 trillion globally with an annual growth rate of 5 to 10 percent.

As the cosmetic industry prepares for an increase in both the purchase of product and services.

How can the clean beauty movement protect its integrity as it scales?

This month’s panel;

Paola Pérez   Strategic Marketing Manager, Global B2C at Lubrizol Life Science 

Dominika Minarovix – Co-Founder Bybi Beauty

Anna Brightman – Co-Founder at UpCircle Beauty

Iva Yovchev  Co-Founder & CEO at The Good Face Project 

Discuss how to ReThink: Clean Beauty

Diversity beyond numbers – A Mini-Series (Episode 2)

The ongoing COVID-19 pandemic has done much to widen the gender equality gap, across society and the workplace.

But as economies start to tentatively open-up and the dust begins to settle, what role could the beauty industry play in supporting, and accelerating, gender equality?

Find out more in the second episode of P&G Beauty mini-series in which we discuss some of the global issues impacting the beauty industry today.

This month’s panel: 

• Anitra Marsh, VP Global Sustainability, Citizenship and Brand Communications, P&G Beauty
• YoeGin Chang, Senior Brand Director, SK-II Global
• Kim Azzarelli, CEO and Co-Founder, Seneca Women

Discuss: Diversity beyond numbers – insights and cultural drivers that can help brands champion gender equality.

Click here to learn more about the 4Rs Framework and download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers

Sustainability: Planet? People? Or both? A Mini-Series (Episode 2)

Consumer behavior has changed: it’s a truism of COVID-19

People now want to buy from, work for, talk about and partner with companies that deliver bold solutions for both human-kind and planet-kind.

So how can a global beauty brand transform its business model to meet the expectations of the post-covid conscious consumer?

This month’s panel:

Joanna Gluzman Director CSR and Sustainability at Avon

Claire Jost CEO at Good Business   

Amy Bourbeau Co-Fonder at Seismic Consulting

Natalie Deacon President at Avon Foundation

Discuss: Sustainability: Planet? People? Or both?