in-conversation with ...

Decline of retail and the rise of the new beauty entrepreneur: A Mini-Series (Episode 3)

Consumer behavior has shifted dramatically over the course of the COVID-19 pandemic. Brand switching, online shopping, and experimentation with new digital shopping methods have become the new-norm. 

This month’s panel:

Angela Cretu, CEO at Avon

Fernanda Scozzafave Executive Director, Marketing Intelligence and Analytics at Avon

Katherine Theobald Managing Director at Accenture Interactive

Irina Barbalova Global Lead Health and Beauty at Euromonitor International

Discuss how the industry is responding to the ongoing evolution of retail

Diversity Beyond Numbers – A Mini-Series (Episode 3)

Across the media landscape, LGBTQ inclusion is expanding every day, but not in advertising.

A 2020 report by the Geena Davis Institute on Gender in Media found only 1.8% of characters in ads from the annual Cannes Lions festival were LGBTQ. And research conducted in 2021 with 200 senior marketing and advertising professionals found executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic

Find out more in the third episode of P&G Beauty’s mini-series in which we discuss the power, and responsibility, of brands to create change and acceptance.

This month’s panel: 

• Sarah Kate Ellis, President and CEO, GLAAD
• Brent Miller, Senior Director, Global LGBTQ+ Equality; Creative Content and Partnerships, P&G
• Layal Ammar, VP Hair Care Portfolio Europe, P&G

 

Discuss: Diversity beyond numbers - insights and cultural drivers that can help brands champion LGBTQ+ inclusion, advocacy, and visibility.

Learn more about The Visibility Project and CLICK HERE to download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers

ReThink: Clean Beauty - Sponsored by Lubrizol Life Science

Will 2021 be the year that the indie pioneered ‘Clean Beauty movement’ grows-up?

Covid has undoubtedly propelled 'Wellness' to the top of consumer minds.

An industry that is now worth US$1.5 trillion globally with an annual growth rate of 5 to 10 percent.

As the cosmetic industry prepares for an increase in both the purchase of product and services.

How can the clean beauty movement protect its integrity as it scales?

This month’s panel;

Paola Pérez   Strategic Marketing Manager, Global B2C at Lubrizol Life Science 

Dominika Minarovix – Co-Founder Bybi Beauty

Anna Brightman – Co-Founder at UpCircle Beauty

Iva Yovchev  Co-Founder & CEO at The Good Face Project 

Discuss how to ReThink: Clean Beauty

Diversity beyond numbers – A Mini-Series (Episode 2)

The ongoing COVID-19 pandemic has done much to widen the gender equality gap, across society and the workplace.

But as economies start to tentatively open-up and the dust begins to settle, what role could the beauty industry play in supporting, and accelerating, gender equality?

Find out more in the second episode of P&G Beauty mini-series in which we discuss some of the global issues impacting the beauty industry today.

This month’s panel: 

• Anitra Marsh, VP Global Sustainability, Citizenship and Brand Communications, P&G Beauty
• YoeGin Chang, Senior Brand Director, SK-II Global
• Kim Azzarelli, CEO and Co-Founder, Seneca Women

Discuss: Diversity beyond numbers – insights and cultural drivers that can help brands champion gender equality.

Click here to learn more about the 4Rs Framework and download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers

Sustainability: Planet? People? Or both? A Mini-Series (Episode 2)

Consumer behavior has changed: it’s a truism of COVID-19

People now want to buy from, work for, talk about and partner with companies that deliver bold solutions for both human-kind and planet-kind.

So how can a global beauty brand transform its business model to meet the expectations of the post-covid conscious consumer?

This month’s panel:

Joanna Gluzman Director CSR and Sustainability at Avon

Claire Jost CEO at Good Business   

Amy Bourbeau Co-Fonder at Seismic Consulting

Natalie Deacon President at Avon Foundation

Discuss: Sustainability: Planet? People? Or both? 

ReThink: Professional Beauty

2020’s global pandemic presented the tactile and hospitality-focused professional beauty sector with a never-before-seen dilemma, complete closure of salons and spas.

Despite these challenges’ brands, salon & spa owners as well as their employees have showed admirable displays of agility.

However, with a global recession looming and consumer buying habits changing fast: how can the professional beauty industry take it’s learnings from lockdown into 2021 and beyond?

This month’s panel: 

Clare Varga – Head of Beauty at WGSN

Mallory Huron – Beauty Editor at Fashion Snoops  

Discuss how to ReThink: Professional Beauty

Diversity beyond numbers – A Mini-Series (Episode 1)

2020’s social justice movement called for businesses and brands to take meaningful steps in the support of racial equality.

So how in 2021 does the beauty industry build a roadmap that challenges brands to be more integrated, deliberate, and inclusive across their operations?

Find out more in the first episode of this mini-series in which we discuss some of the global issues impacting the beauty industry today.

This month’s panel: 

Lela Coffey, Vice President of Brands, North America & Hair Portfolio at P&G Beauty

Tiyale Hayes, Senior Vice President, Brand Strategy and Marketing at BET 

Dr Rolanda Wilkerson, Principal Scientist & Senior Manager of Scientific Communications in Beauty Care at P&G

Discuss: Diversity beyond numbers - insights and cultural drivers that can help brands authentically connect with diverse consumers.

Click here to learn more about the 4Rs Framework and download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers

Menopause: Too little information - A Mini-Series (Episode 1)

By 2025, there will be over 1 billion women experiencing menopause globally

Yet this universal female experience, that challenges both the physical and emotional wellbeing of half the world’s population from anywhere between 2 to 10 years is massively underdiscussed, underresearched and underprovided for.

So how does the cosmetics industry bridge this global information gap and start a conversation most woman feel embarrassed and awkward to discuss?

This month’s panel: 

Gina Ghura, Head of Future Innovation at Avon

Dr Sarah Jarvis, MBE a UK based General Practitioner and Women’s Health Expert

Anthony Gonzalez, Head of Skincare Product Development at Avon

Discuss: Menopause too little information

ReThink - CBD Beauty

With wellness at the top of consumers mind in a post-Covid world, CBD Beauty’s global growth potential is likely to accelerate, but how does this newly legalised ingredient manage the growing pains of oversupply, consumer perception, regulation, efficacy and standardisation?

This months panel 

Stephen Murphy - Co-Founder at Prohibition Partners 

Alexis Abraham - CEO at Cellular Goods 

Alexia Blake - Head of R&D at Cellular Goods 

Mallory Huron - Beauty Editor at Fashion Snoops  

Discuss how to ReThink - CBD in Beauty 

ReThink – Travel Retail

At the beginning of 2020 the travel retail distribution channel represented one-third of revenues for some traditional beauty brands 

The global pandemic exposed the beauty industries over-reliance on this sector that had been a ‘growth winner’ for years 

With many traditional retailers doors still shut what should/could the post-pandemic travel retail experience look like? 

This months panel 

Nicole Fall CEO & Founder at  Asian Consumer Intelligence

Laura Saunter Senior Retail analyst at WGSN

Ashley Dudarenok, Founder of ChoZan and Alarice

Discuss how to ReThink -Travel Retail