in-conversation with ...

Creating Cosmetics: Menopausal Skin

In this episode of In Conversation With, we explore a market the cosmetics industry has largely overlooked—menopausal women. According to a 2020 report by venture capital firm Female Founders Fund, around one billion women are expected to be in menopause by 2025, with business opportunities projected at US$600 billion. So why has the cosmetics industry been slow to tap into this growing market?

Join us as Harold Van der Hoeven, Director of Product Design and Development at CLR Berlin, Wizz Selvey, Co-Founder of Valerie, and Susanna Hancock, Founder and GenXer, discuss the challenges and potential for future product innovations. From ingredients and efficacy to consumer demands, this insightful conversation dives deep into where the real opportunities lie for brands looking to serve this demographic.

Listen in to learn how the industry can better address the needs of menopausal women and capitalize on this enormous opportunity.

Creating Cosmetics: Melanin Skin

Although people of color make up 40% of the U.S. population, brands targeting melanin-rich skin contribute to less than 3% of total beauty industry revenues, according to a McKinsey report. So, where has the beauty industry fallen short?

 

This month, Arnita Wofford, Chief Marketing Officer at Sweetch, and Siobhan Murphy, Publishing Director at Global Cosmetics Media, explore the crucial investment, innovation, and talent the industry must prioritize to serve this growing market effectively.

Creating Cosmetics: Color Cosmetics

Over the past four years, the colour cosmetics industry has evolved dynamically. Consumer demands for innovation, personalization, and sustainability have shifted towards more sophisticated and eco-friendly offerings.

As manufacturers strive to merge aesthetic appeal with eco-conscious practices, This month's panel:

Mallory Huron,  Senior Strategist for Beauty & Wellness at Fashion Snoops, the global trend forecasting agency.

Justyna Jastrzebska  Manager Sustainable Formulation & Nail Product Development at AVON. 

Kreso Sach, Product Manager at Visage Technologies .  The developers of Arbelle the leading provider of face tracking, analysis, and recognition technology. 

discuss where the opportunities for growth and innovation lie.

 

Creating Cosmetics: Personal Care

 

Are concentrated formulas the future of personal care products?

Concentrated formulas require:

• Fewer raw materials
• Less water
• Smaller quantities per application
• Smaller packaging or no packaging

 

One might say a compelling solution to the industry’s sustainability problems.

So why are manufacturers slow to adapt?

This month's panel:

• Mallory Huron, Senior Strategist for Beauty & Wellness at Fashion Snoops, a leading global trend forecasting agency.
• Jennifer Kaplan, Director of Suitability at C16 Biosciences, the company behind the innovative Palmless™ products.
• Maggie Spicer, Founder of Source Beauty, a legal and ESG advisory firm focused on the beauty sector.

Discuss the hurdles and opportunities in creating sustainable personal care products as we move into 2024.

Creating Cosmetics: Sun Care

The escalating climate crisis has elevated sun protection from a seasonal consideration to a daily necessity.

This presents boundless possibilities for innovation within the sun protection product market.

This month's panel:

Sara Dudley, CEO of The Sunscreen Company, and Arnita Wofford, Global Marketing Director, Technical Marketing Innovator, and Content Creator, discuss how this pivotal industry challenge lies in balancing affordability and inclusivity with ease of application while minimizing environmental impact and ensuring profitability.

Creating Cosmetics: Skin Care

The big question we're addressing in 2024 is how we create cosmetics now—considering a potential political change on the horizon, the rise of global sustainability legislation, and a more hazard-driven approach to ingredient selection. The industry is on the cusp of significant transformation.

This month, with the help of my guests:

Arnita Wofford - Global Marketing Director, Technical Marketing Innovator, and Content Creator.

Dominika Minarovic and Elsie Rutterford, Co-Founders of BYBI Beauty, the natural, certified vegan, and cruelty-free skincare brand from London.

Dr. Carol Treasure, Founder & CEO at XCellR8, offering animal-free safety testing services for the cosmetic and chemical industries.

We will delve into these topics by addressing the challenges facing our industry while also highlighting the opportunities in this new era for skincare innovation.

Creating Cosmetics: Hair Care

The big question we're addressing in 2024 is: How do we now create cosmetics?

The cosmetics industry is adapting to two significant yet seemingly conflicting social forces: the digital revolution and climate change. These forces reshape how products are created and brought to life through innovation.

In this episode, with the assistance of my panel:

• Mallory Huron, Beauty & Wellness Strategist at Fashion Snoops, a global trend forecasting agency.
• Rebecca Lidman, Head of Product at Maria Nila, a 100% vegan professional hair care brand from Sweden.
• Kailey Bradt, the founder of Susteau, a waterless hair care brand."

We will explore how companies are navigating these changes and what they mean for the future of hair care.

Circular Cosmetics: Industry

We started this year by asking one crucial question: Is 'circularity' achievable in the cosmetics industry?

Throughout the year, with the help of industry experts, we've explored how companies integrate this concept into their operations.

This month, with the help of my panel

Richard Cope, Senior Trend Consultant at Mintel

Jessi Baker, Founder & CEO at Provenance

Jo Chidley, Founder at Reposit & Beauty Kitchen

We discuss the practical steps the industry can take to implement change.

Circular Cosmetics: Skin Microbiome

The skin is home to a diverse ecosystem of bacteria, essential for maintaining skin health.

In recent years, the beauty industry has recognised the importance of the skin microbiome, leading to innovative product developments and new marketing strategies.

Yet, as this area grows, the question remains: how will the industry ensure it respects and supports the natural plant ecosystems?

This month

Harold Van der Hoeven, Director of Product Design and Development at CLR Berlin

Elsa Jugman, Founder & CEO at HelloBiome

Mallory Huron, Beauty & Wellness Strategist at Fashion Snoops

Discuss the complexities of product development for the skin microbiome.

 

 

Circular Cosmetics: Fragrance

In an era of sustainability, the fragrance industry is making waves by turning to eco-friendly, circular solutions that captivate our senses and respect our planet.

This month, with the help of my panel: 

Frances Shoemack, Founder & CEO at Abel, A New Zealand-based 100% natural fragrance house.

 

Nick Vaus, Partner and Creative Director at Free The Birds, a UK-based independent brand and communications agency.

 

We explore the innovations and inspirations behind this transformative movement.