Episodes

Tuesday Sep 10, 2024
Creating Cosmetics: Melanin Skin
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
Although people of color make up 40% of the U.S. population, brands targeting melanin-rich skin contribute to less than 3% of total beauty industry revenues, according to a McKinsey report. So, where has the beauty industry fallen short?
This month, Arnita Wofford, Chief Marketing Officer at Sweetch, and Siobhan Murphy, Publishing Director at Global Cosmetics Media, explore the crucial investment, innovation, and talent the industry must prioritize to serve this growing market effectively.
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